Metrix Marketing, Inc. - Social Marketing Solutions

Our Staff

Metrix Marketing is a small firm with big, affordable ideas. We have a “virtual agency” approach to doing business. We assemble a team of freelance creative professionals, under the direction of our creative director, to save clients 20 to 35 percent of production costs.

John Riley, President and Creative Director
Mr. Riley is an experienced marketing communications and social marketing executive, managing strategic and creative development and the execution of advertising, public relations and crisis communication programs. Mr. Riley played a key role in the creative and policy development of these major social marketing campaigns: Not Me, Not Now^®, GottaQuit.com^® and Do Right By Kids™. As Monroe County’s former director of the Department of Communications and Special Events for nine years, Mr. Riley developed communication strategies for numerous county departments including the Department of Health and Department of Social Services.

Mr. Riley holds a Bachelor of Science degree in Economics and Literature and is the co-founder of Metrix Marketing, Inc. Prior to working for Monroe County, Mr. Riley worked for 13 years as a newspaper reporter in New York and Ohio.

Governor George E. Pataki appointed Mr. Riley to the New York State Tobacco Prevention and Control Advisory Board in 2001.

Tracy Crandall, Vice President and Director of Client Services
Ms. Crandall is an experienced marketing and public relations professional, managing strategic and creative development and the execution of advertising, public relations and crisis communication programs. Ms. Crandall played a key role in the creative development of Not Me, Not Now^®, GottaQuit.com^® and Do Right By Kids™.

Ms. Crandall holds a Bachelor of Arts degree in Public Communications. Prior to creating Metrix Marketing, Inc. with Mr. Riley, she was Monroe County’s deputy director of Social Marketing Programs for six years, and worked in radio for five years.

Alison Miller, Educational Programs Manager
Ms. Miller is an academic professional with experience coordinating the development, execution and delivery of educational materials for social marketing programs.

Ms. Miller holds a Master of Science degree in Elementary Education and a Bachelor of Science degree in Child Development and Family Studies. Prior to working at Metrix Marketing, she was employed by Prevention Partners, a community-based organization, to coordinate youth activities for the teen pregnancy prevention program, Not Me, Not Now^®.