Bike Zone

CASE STUDY
Client: Bike Zone
Bicycle Retail Store in Greece, NY

When the Bike Zone was expanding into new space on West Ridge Road in Greece, they turned to Metrix to announce the move and increase sales of bikes and accessories.

Metrix designed two cutting-edge direct mail pieces that matched the high quality products and services the Bike Zone provides to its customers. To liquidate merchandise so it wouldn’t need to be moved and raise awareness about the new store a Private Sale mailer was first created and mailed to the Bike Zone’s most loyal customers.

Record numbers of customers visited the store for the one-day only Private Sale at the end of August, leading to a cancellation of the pre-planned Moving Sale in September as the Bike Zone had sold most of their merchandise. Bike Zone owner Dave Silloway said he couldn’t get away from the cash register during the sale. It was his single biggest day of business for him.