Recycling Education

CASE STUDY
Client: Cascades Recovery U.S., Inc. 

To build awareness of paper recycling, Metrix designed and placed a mass media campaign based on television and guerilla marketing.  For this assignment, Metrix produced two television commercials stressing the ability of county residents to recycle virtually all paper. The campaign featured data about paper consumption in Monroe County, and placed recycling in the context of everyday life.  Additionally, we produced a campaign for the “street teams” of Marquis Media to promote recycling at summer outdoor events. Metrix produced television spots, placed media buy schedule, and performed public relations activities to improve recycling among Monroe County consumers and business customers.