Eating Disorders Recovery Center

Client: Unity Health System/University of Rochester
Eating Disorders Recovery Center in Rochester, New York

A joint venture between Unity Health System and the University of Rochester Medical Center, the organization came to Metrix with two fundamental issues: an unworkable brand – then known as the Comprehensive Care Center for the Treatment of Eating Disorders In Western New York – and no name or brand recognition among primary care physicians, which were their primary source of referrals. Metrix led the organization through a re-branding effort that brought together disparate interests in multiple institutions, crafted a strong brand identity and tagline and designed a powerful logo. We then created a durable and useful referral tool for primary care physicians.