Not Me, Not Now®

CASE STUDY
Client: United Way/Monroe County Health Department
Not Me, Not Now® teen pregnancy prevention program

The Not Me, Not Now® teen pregnancy prevention program was the beginning of Metrix business in 2002, when it was a small, mostly local program. Metrix took the Not Me, Not Now® brand and catapulted it to national prominence, engineered the re-crafting of its tagline – from “What Smart Kids Say About Sex” to “Making Smart Choices About Sex” –and literally made the brand a household name in all 50 states. At its peak in 2005, Not Me, Now Now® was in use in all 50 states, its premier publication had more than 500,000 copies in print and the brand generated licensing and product revenues in excess of $250,000 per year.