Child Advocacy Center

Client: Justice for Children Child Advocacy Center

Genesee Justice for Children Advocacy Center needed a compelling way to tell its story that could be delivered consistently time after time regardless of the skill of the ambassador making the contact. Telling their story was critical as the center works to build community support and ultimately raise funds to support their important work. Justice for Children turned to Metrix Marketing to put together an eight minute video that explains why child advocacy centers are such a great option for communities that are trying to lessen the trauma that comes with the sexual and physical abuse of children. Metrix put together a crew and located an adult survivor of childhood sexual abuse who was willing to share her story. Three days of shooting and a week of post-production later, the video educates, motivates and moves the people who see it.