Metrix Marketing is a full-service agency. We go way beyond traditional PSAs. We develop integrated multi-media programs that incorporate a central theme. The whole process is carefully managed from the initial planning to the final evaluation. Each of these elements is an important part of a program's success:
  • Marketing: We follow a science-based approach to planning marketing activities and collaborate extensively with the academic community.
     
  • Public Relations: Our PR professionals have earned hours of broadcast news coverage for our campaigns, and our media relations experience is beneficial when thorny issues arise.
     
  • Advertising: Our highly successful media campaigns include print ads, television and radio commercials, Web sites, outdoor, and much more.
     
  • Consulting: Right from the very earliest stages, we can help plan and create community-level interventions for social or public health problems.
     
  • Research: At the heart of all good social marketing campaigns, research is essential before, during, and after a program.

 
The Science Of Success
Social marketing meets its goals by influencing people's health-related behaviors. Research proves that knowledge alone does not change behavior. There are many other influences: internal factors include attitudes, beliefs, and skills; and external factors involve social, peer, family, cultural, and religious norms. A person's environment must also be taken into account.

Effective behavioral interventions must identify and address all of these influencing factors. We consider this “big picture” when we're creating social marketing campaigns. Everything we do is based on scientific principles and research. Qualitative and quantitative research can tell us which approach is most likely to impact behavior, where we stand when the campaign is launched, what the results are, and how we need to adjust the program.

This Science-Based Social Marketing Intervention Design is our step-by-step process for creating a successful campaign. 		             
   
 

 

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