The Metrix Promise
What you can expect when you work with us.
Strategy Backed by Facts
We don’t guess — we guide. Our recommendations are rooted in real data, proven insights, and measurable benchmarks. You deserve a marketing plan built on what works, not what’s trendy. When you know where you’re starting, it’s easier to track your progress — and your wins.
Responsive, Always
We answer when you call — it’s that simple. You’ll have direct access to your account lead (cell included), and you’ll never wonder where things stand. Fast, personal, and proactive communication is how we keep projects moving and clients happy.
Clear, Honest Billing
No hidden fees. No surprises. You’ll get a clear quote upfront — and we stick to it. Asking a question or scheduling a check-in won’t cost you extra. We value long-term relationships, not nickel-and-diming.
Creative That Delivers
Every piece we produce is built to impress — and perform. From concept to final cut, we bring high standards to every design, campaign, or deliverable. Whether it’s a digital ad or a whole new website design, your brand’s first impression will be polished, strategic, and on point.
Right-Sized Marketing
Big ideas, scaled to fit. We tailor every proposal to your goals, your scope, and your budget — no bloated plans, no one-size-fits-all solutions. You’ll get smart, effective marketing that’s built for your business, not someone else’s.
Meet the Team
The Founding of Metrix
Metrix Marketing was founded by John Riley in January 2002. John, who had a successful career as a reporter in Ohio and New York, shifted his professional path to start a family. He then served as the Director of Communications and Special Events for Monroe County, NY. Over nine years, John’s deepening passion for marketing, especially the research aspect which leveraged his journalistic skills, became evident. Upon leaving the county, he established Metrix Marketing to continue his marketing endeavors. John’s unique approach and vision are key factors in transforming Metrix from a conventional advertising agency to the bespoke services agency it is today.
John advocated strongly for billing transparency at Metrix, a principle he deemed crucial. Having been on the client side for many years, he understood the need to differentiate Metrix from traditional firms. This led to a project-based billing approach, moving away from the typical hourly rates, which he felt amounted to nickel-and-diming clients. John’s tenure as CEO and Creative Director was marked by his leadership through early financial challenges, the transition from traditional to social media advertising, and the establishment of Metrix as a successful company.
John’s willingness to embrace new technology and stay ahead of trends was instrumental in shaping Metrix’s culture. This legacy of innovation and forward-thinking continues to drive Metrix today, as we uphold the Metrix Promise.
