The No More Casinos Coalition was formed to defeat the proposed establishment of a Seneca Nation Casino in Western New York. Our clients, Batavia Downs and Finger Lakes Casino & Racetrack felt their businesses’ very survival was threatened by the proposal.
Metrix was brought in to join a team of professionals on this project because of our long-established relationships with regional media outlets. We managed media relations, handled multiple news events and non-traditional events such as a tele-town hall meeting that attracted more than 16,000 people at its peak. Additionally, we were tasked to create television and radio commercials, broker one-on-one meetings between our clients and public officials, and join in the strategic planning for the project. Despite long odds, the No More Casinos Coalition was successful in causing the Seneca Nation to withdraw its proposal for a casino complex in Henrietta.