Seneca Park Zoo

Seneca Park Zoo needed a read on where it stood with its brand in the community, so they turned to Metrix to take the pulse of the community. 

Metrix conducted focus groups of both members and non-members at its facility in Henrietta and took an innovative approach to intercept interviews at the zoo on St. Paul Avenue. In the intercepts, Metrix staff interviewed dozens of zoo-goers on wifi-connected tablets so their data was recorded in real-time. The pair of studies yielded valuable data on the Seneca Park Zoo’s brand recognition both unaided and aided and the community’s view of the zoo as an attraction.